In a recent Fast Company blog, Michael Raisanen, CEO of TIO, says the thing every startup needs to do first is define who it is. The 5 Basic Building Blocks For Branding Your Startup By Michael Raisanen A business can’t …
IBM’s guiding question: “Why should I choose you?”
Samuel J. Palmisano, who is departing as I.B.M.’s chief, devised four questions that pushed his huge company to stay a step ahead of rivals. In fact, they are four different articulations of “Why should I choose you?” How Samuel Palmisano …
The important distinction between what you are selling and what the customer is buying.
In a scene from Moneyball, one of the main characters says “If only people knew how baseball games were really won and lost, they would construct their teams entirely differently”. Looking at Blackberry, what if isn’t a smartphone after all? …